This blog post was originally written in 2016, just after the rise and fall of a social media platform called Blab. Since then, many other social media platforms have come and gone, or are currently falling apart, like Twitter/X. Which just reinforces my point below about why you need your own email list. I’ve updated […]
How to Set Marketing Goals and Actually Reach Them
My very last blog post of last year asked you about your goals for the new year. It was a fun, light, inspirational post, fitting for the end of the year when everyone was still on vacation and not thinking about work yet. We’re now starting our second month of the new year. Have you […]
How the Final Stage in the Buyer’s Journey is Crucial to Marketing Your Business
When last we left our hero, you were continuing to act as their mentor by giving them further guidance to complete their journey and reach their goals. This stage of the buyer’s journey matters to your marketing, but most of the marketing buyer’s journey guides don’t pay a lot of attention to it. This is […]
Some of the Best Ideas are “Borrowed” from Other Businesses Using a Swipe File
Inspiration comes from many places. Many might even say they’re “swiped,” depending on how it’s done.
A quote attributed to Pablo Picasso is, “Good artists copy, great artists steal.”
However, it has been done for centuries by many famous artists, including Shakespeare.