Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

The Secret Ingredient You Need to Make Email Marketing Work for Your Business

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Why do some businesses send really interesting, engaging emails that you always want to open and read, but others send emails you’ll happily ignore?

For that matter, why do some businesses make a ton of money from their email lists, but others barely use this incredibly valuable asset?

The answer is, the first businesses in each of these scenarios has expert help. Someone within the business, or working with the business, who knows what they’re doing and is guiding the process.

That’s the secret ingredient your business is missing. It’s also why you struggle to attract new subscribers and convert them into customers with your emails.

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How to Write Emails that Convert Part 6: – Using a PS in Email Effectively

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For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated how to write an email call to action that gets your subscribers to… well… follow your instructions and take action. This week I’ll show you the power of the PS and how it can make your emails much more effective.

Why would the very end of your email matter when it comes to conversion? I mean, shouldn’t your subscribers have made their minds up by then as to whether they’re going to click or not?

The truth is, lots of people need to be convinced, all the way to the end of an email. (Some may need several emails to be convinced.) That’s why knowing how to use a PS in email is such an important skill.

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How to Write Emails that Convert Part 5: Your Call to Action

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For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you how to write bullet points that captivate your subscribers and make them want more. This week, I’ll help you craft a call to action for your email that gets your subscribers to do what you’re asking them to do.

The point of sending emails to your subscribers is to get them to do something like buy your products, sign up for your services or even read your blog posts, right?

Then you have to tell your subscribers what you want them to do.

Because if you don’t, it’s the equivalent of inviting them to a huge feast, then not giving them a place to sit, a plate, a glass or utensils. They can see what they want, but they can’t get to it.

That is the job for your call to action.

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How to Write Emails that Convert Part 4: Writing Bullet Points that Captivate Your Reader

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For the next few weeks, I’m writing a series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you why email copywriting is so important when it comes to conversion. This week, I’ll demonstrate how writing bullet points can captivate your reader and motivate them to take action.

I’m sure you’ve seen them on landing pages, in sales letters, and in emails. They’re easy to skim and usually catch your eye, just because they’re short and easy to read.

I’m talking about bullet points.

They’re one of the most useful tools in copywriting to get people to pay attention. Shame they’re poorly written about half the time.

Here’s how you can make sure your bullet points fall into that better half.

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How to Write Emails that Convert Part 3: The Importance of Email Copywriting

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For the next few weeks, I’m writing a series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated the power of email preview text. Today, I’ll show you why email copywriting matters so much to your bottom line.

Everyone thinks email copywriting is hard.

It’s not.

Candidly, it’s a lot like any other form of copywriting. Except you don’t have to write as much copy to accomplish your goals. (Which means technically, email copywriting should be easier than “regular copywriting.”)

That being said, there are copywriting techniques you want to employ a little differently when you’re writing an email.

I’ll cover those, along with other best practices and rules you’re welcome to break, below.

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