Email Nurturing Archives - Page 3 of 6

Why a Conversational Writing Style Makes Your Subscribers Eager to Read Your Emails

April 27, 2021 by Tanya Brody Leave a Comment

When you open an email, do you want to feel like you’re being lectured to by a speaker at a podium or do you want to feel like you’re talking to your best friend?

Most of us want to feel like we’re talking to our best friend. I know I do.

Unfortunately, a lot of marketing emails tend to feel more like being lectured to by a speaker. That’s because a lot of marketers think they need to write as though they’re giving a speech, instead of sitting across from someone, having a conversation.

Can you guess which option is more effective at engaging subscribers and getting them to buy?

If you guessed feeling like you’re talking to your best friend, you are correct. A conversational writing style helps your readers feel like they’re having an intimate chat with you, even though you’re the only one doing the talking.

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Why You Should Include an Email Autoresponder In Your Email Marketing

December 8, 2020 by Tanya Brody Leave a Comment

Your goal, once you get a new subscriber into your system is to keep them engaged and reading the content you’re sending. An email autoresponder is a great way to make that happen.

After all, when you use email marketing to engage potential customers, you get $44 back for every $1 you put in, on average. That’s a 4400% ROI.

The next question is, what should you send your new subscribers in your email autoresponder?

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The 9 Components that Need to Go Into Your Email Welcome Sequence

December 1, 2020 by Tanya Brody Leave a Comment

I’ve talked before about the difference between your email nurture sequence and your email welcome sequence.

In short, your email nurture sequence is what you send your subscribers over time to nurture them as they move toward becoming customers.

Your email welcome sequence is much more specific. It is the first impression your new subscribers get after they’ve opted in for your lead magnet. Get this piece of your email marketing strategy right and you’ll turn those subscribers into customers, even if it takes some of them a while to get there.

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Your Email Nurture Strategy Is a Major Part of Your Overall Marketing Strategy

November 17, 2020 by Tanya Brody Leave a Comment

Your ideal customers have seen your ad, social media post, or whatever got them to opt into your lead generation funnel.

Awesome. Good for you.

Now that they’re in your system, how are you talking to them? What are you saying? How are you tailoring your message to best suit their interests? Do you have an email nurture strategy prepared for your new subscribers?

If you’re staring at your screen, a bit dumbfounded at the moment, it’s okay. There’s a lot to take in here. I promise, I’ll walk you through all of it.

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