“Build an email list, it will help grow your business.” That’s what all the marketing gurus say. (Okay, I say it too, but I’m not a guru.) And yes, you should have an email list. But if you don’t use that email list properly, it’s not going to help your business. And you’ll have wasted […]
How to Apologize to Subscribers You Haven’t Emailed for a While
When was the last time you emailed your subscribers? Last week? Last month? Last year? Never? Trust me, I get it. Emailing your list regularly can be hard. It takes time. It takes thought. You have to figure out what to write. And you have to do it over and over and over. Here’s the […]
How to Make Sure Your Emails Don’t End Up in the Gmail Promotions Tab
This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all […]
Your Email Subscribers Want to Hear from You
Everyone claims email is dead. And yet, people subscribe to email lists every day. Your email subscribers opted into your list for a reason. They’re interested in what you have to say and what you have to offer. Why aren’t you giving them what they want?
The 3 Key Points Your Audience Wants to Hear In Your Marketing Message
I know, I know. I go on and on about getting your marketing message right. That’s because it’s so important! Anyone who sees your marketing, whether it’s online or off, wants to know they’re in the right place. They want to feel like you “get” them. That you can solve their problem and that you […]
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