Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

How to Apologize to Subscribers You Haven’t Emailed for a While

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When was the last time you emailed your subscribers?

Last week? Last month? Last year? Never?

Trust me, I get it.

Emailing your list regularly can be hard.

It takes time. It takes thought. You have to figure out what to write.

And you have to do it over and over and over.

Here’s the problem.

If you stop, you’re wasting all the time, energy and money you put into building that list.

Don’t abandon those subscribers. Instead, apologize in a re-engagement email, promise to do better and move forward with a plan for a regular email cadence.

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How to Make Sure Your Emails Don’t End Up in the Gmail Promotions Tab

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This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all about how to avoid having your emails land in the Gmail promotions tab.

The dreaded Gmail promotions tab. Where perfectly good emails go to languish until, by luck, they’re found and read, or not.

This is the last place you want your emails to your subscribers to end up. The open rates for emails in the Gmail promotions tab are dismal.

Fortunately, there are a few ways to avoid the Gmail promotions tab.

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The 3 Key Points Your Audience Wants to Hear In Your Marketing Message

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I know, I know. I go on and on about getting your marketing message right. That’s because it’s so important!

Anyone who sees your marketing, whether it’s online or off, wants to know they’re in the right place. They want to feel like you “get” them. That you can solve their problem and that you care about solving their problem. Even to the point that they feel like you care about them, even though you’ve never met.

You can convey some of that with design and some of it will be in your targeting, if you run ads.

But your primary delivery system will be your marketing message. The words that convince your potential customer that your solution is the perfect one to solve their problem.

Yes. I’m biased. I’m a copywriter. Words are my thing.

There are three key points you need to include in your marketing message to prove your case to your potential customers.

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The 6 Reasons People Don’t Open Your Emails and How to Fix That

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Ah, the elusive high email open rate.

That number that every email marketer and business owner wants so desperately to increase.

When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re more likely to buy again.

Yet many emails, even the very first ones sending a new subscriber their promised lead magnet or coupon, go unopened.

Why don’t people open their emails and how do you persuade them to do it?

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