This blog post was originally written in 2019. It has been updated to include new information about email templates and artificial intelligence, as well as a few other things. I have a love-hate relationship with email templates. Any kind of template, really. They bug the crap out of me as a professional copywriter. Is it […]
Use Email Marketing Automation to Convert New Customers and Save Time
This post has recently been updated with new information. It is the fifth and last post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how split testing can help you improve your emails. This week I demonstrate why you should use email marketing automation to make your […]
Can You Use AI to Write Your Marketing Emails?
Everyone is up in arms about how artificial intelligence (AI) is taking over marketing and copywriters and marketers are going to lose their jobs or become obsolete. Yeah yeah yeah yeah…. All of this came to a head when ChatGPT became the big story last December and everyone was predicting it would change the way […]
7 Simple Tips to Help You Write Weekly Nurture Emails
The whole point of growing your email list is to send emails to your subscribers, right? Most business owners start out with the best of intentions once they see those new leads rolling in, but when they sit down to write those weekly nurture emails and they’re faced with a blank page…. Well… Maybe this […]
The Top 5 Reasons You’re Scared to Email Your List
One of the questions I am regularly asked is, “how often should you email your list?” My standard answer is, “Once a week is a good email frequency. Send more nurture emails if you’re willing to put in the time and effort.” Unfortunately, I find that a lot of business owners really want to email […]
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