This blog post was originally published on July 20th, 2020. It has recently been updated to include new information. Please enjoy, then go forth and use storytelling as part of your email marketing. Humans love stories. Storytelling has been a part of our culture for eons. We tell stories to ourselves and each other every […]
Email Nurturing: The Key to Building Stronger Customer Relationships
In today’s competitive business landscape, connecting with your audience on a personal level is more important than ever. That’s why email nurturing is a critical part of your marketing efforts. Especially with the growing influence of AI, being authentic and letting your current and potential customers get to know you and your business is the […]
The Top 3 Things to Look for in an Email Marketing Service
This post was originally written in February of 2020. Things have changed since then, so I’ve updated the post with new information. If you’re going to have an email list, you’ll need an email marketing service to manage that list properly. Not all email marketing services are created equal. Some are very simple and work […]
Email Newsletters Vs. Content Emails – Which Should You Use and Why?
This post was originally published on September 8th, 2020. It has been updated to include new information on email newsletters and content emails. Enjoy. How should you communicate regularly with your subscribers? This is a question that can baffle business owners. Should you send them an email newsletter that gives a bunch of updates? Should […]
Why You Really Need to Grow Your Own Email List
This blog post was originally written in 2016, just after the rise and fall of a social media platform called Blab. Since then, many other social media platforms have come and gone, or are currently falling apart, like Twitter/X. Which just reinforces my point below about why you need your own email list. I’ve updated […]
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