Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

6 Simple Split Testing Ideas to Improve Your Email Open and Conversion Rates

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This is the fourth post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email segmentation to send the right message at the right time. This week, I show you why you should be split testing your emails regularly.

“Split testing? Isn’t that for websites?” I hear you cry.

Yes, split testing is commonly done on websites and landing pages. You should split test your emails too. After all, how do you know if something works unless you test it?

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How to Use Email Segmentation to Send the Right Message at the Right Time

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This is the third post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email personalization to connect with your subscribers. This week is all about email segmentation and how you can use that to increase your conversion rate.

The simplest way to get someone to buy is to send them the right message at the right time.

I’m sure your next question is, “Okay, how do I do that?”

The answer is email segmentation. By splitting your email subscribers up into segments, it’s easier to send each segment messages that will resonate with that particular group, which leads to more sales.

“Ugh,” I hear you groan. “Is it worth all the work to do this?”

Well, according to HubSpot, marketers who use segmented campaigns noted as much as a 760% increase in revenue.

So, the answer is, “Yes.”

Here’s why…

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How Email Personalization Can Positively Impact Your Bottom Line

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Last week I started a series on how to make your email marketing strategy more effective. That first post covered the overall strategy. This week, we delve into the first of several tools you can use to increase your open rate and get more people to buy: email personalization.

There is a long-running debate over email personalization in the marketing world. Should you do it, or is it seen as cheesy and trite?

Personalization is here to stay in the online marketing world. Email personalization should be part of your marketing strategy, as your subscribers and customers have come to expect it.

Yet, 70% of brands do not use personalization as part of their email marketing strategy.

Sounds like a missed opportunity to me.

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An Email Marketing Strategy Any Business Owner Can Use to Get New Customers

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I’m sure you’ve heard this a thousand times before but you should use email as part of your overall marketing strategy. Everyone will tell you this, especially me. But that’s not enough.

What you really need is an email marketing strategy you can implement quickly and easily, so you can grow your email list, get more customers, and make your business more profitable.

There are lots of blog posts, articles, courses, etc. out there that will give you the basics of email marketing, including on this blog.

This blog post will lay it all out for you as a basic roadmap, so you can easily implement an email marketing strategy for your own business.

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What Does the Coming Year Hold for Your Business?

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I think we will all be incredibly happy to put 2020 behind us in a few days.

It’s been a rough year for businesses, not to mention the entire world. Unless you’re Jeff Bezos of Amazon, Eric Yuan of Zoom or some other tech giant who has benefitted immensely from the general chaos this year.

That being said, businesses of all sizes and kinds have flourished, despite the general… well… you know… (waves hands in every direction).

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