I’ve talked before about the difference between your email nurture sequence and your email welcome sequence. In short, your email nurture sequence is what you send your subscribers over time to nurture them as they move toward becoming customers. Your email welcome sequence is much more specific. It is the first impression your new subscribers […]
The Many Things I am Grateful For This Year
It’s Thanksgiving week, and even in this absolutely crazy, messed up year, I have a lot to be grateful for. I call these my “Gratitudes.” In place of a regular blog post, I’m going to share some of them with you today.
Your Email Nurture Strategy Is a Major Part of Your Overall Marketing Strategy
Your ideal customers have seen your ad, social media post, or whatever got them to opt into your lead generation funnel. Awesome. Good for you. Now that they’re in your system, how are you talking to them? What are you saying? How are you tailoring your message to best suit their interests? Do you have […]
An Open Letter to Small Business Owners Everywhere
There are days when being a small business owner is hard. This is a truth that many people either don’t recognize or refuse to acknowledge when they go into business for themselves. They think, “Oh, I’m going to love being my own boss. It’ll be sunshine and roses every day!” Or some similar inanity.
Get Your Audience to Know Like and Trust You Before and After they Opt Into Your Email List
The “know, like and trust” factor is one of these weird, yet necessary components of your marketing, and your business overall. On the surface, it’s pretty simple. People buy from people they know, like and trust. They don’t buy from people they don’t. Salespeople who meet face-to-face with customers understand this and work hard to […]
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