Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
10 Email Marketing Ideas to Keep You Writing to Your List Regularly
This post was originally published on April 26th, 2020. It has been updated with new information and email marketing tips to help you grow your base of happy, loyal, paying customers. “I never know what to write!” This is the complaint I hear most often from people who have an email list but have stopped […]
Why Storytelling is a Necessary Part of Your Email Marketing Strategy
This blog post was originally published on July 20th, 2020. It has recently been updated to include new information. Please enjoy, then go forth and use storytelling as part of your email marketing. Humans love stories. Storytelling has been a part of our culture for eons. We tell stories to ourselves and each other every […]
Email Nurturing: The Key to Building Stronger Customer Relationships
In today’s competitive business landscape, connecting with your audience on a personal level is more important than ever. That’s why email nurturing is a critical part of your marketing efforts. Especially with the growing influence of AI, being authentic and letting your current and potential customers get to know you and your business is the […]
How to Attract Your Ideal Customer and Prove You Have the Perfect Solution to Their Problem
This post was originally published on October 20th, 2020. I have since updated a few things to make attracting your ideal customer even easier. Let’s be honest, one of the hardest parts of marketing is convincing someone that your product or service is right for them. It can feel like pulling teeth sometimes to get […]
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