This blog post was originally published on November 11th, 2019. It is the first in a series about the 5 stages of the Buyer’s Journey. It has recently been updated to reflect changes in marketing practices. However the Buyer’s Journey stages will always remain consistent, regardless of how technology changes. A while back, I wrote […]
How to Find the Perfect Target Audience for Your Business
This blog post was originally published on September 16th, 2019. While all of the information here is still relevant, I have recently updated this post with additional information on using AI to find your target audience. One of the most common problems for any business owner is narrowing down your target audience. Our instinct is […]
How to Make More Sales Without Feeling “Salesy”
This post was originally published September 2nd, 2019, after I had returned from a sales conference in Toronto. It has been updated to reflect changes in sales and marketing since then, to help you make more sales in our increasingly AI-driven world. It feels like AI is taking over the world. We’re all seeing more […]
Why Authenticity in Marketing Matters in Today’s Crazy Digital and IRL World
Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
10 Email Marketing Ideas to Keep You Writing to Your List Regularly
This post was originally published on April 26th, 2020. It has been updated with new information and email marketing tips to help you grow your base of happy, loyal, paying customers. “I never know what to write!” This is the complaint I hear most often from people who have an email list but have stopped […]
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