This is the first in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Today’s post is all about how to make your email look spam filter-friendly, so it makes it through and lands where it belongs. This post has been updated to include […]
How to Use the First Two Stages of the Buyer’s Journey to Grow Your Email List
This blog post was originally published on November 11th, 2019. It is the first in a series about the 5 stages of the Buyer’s Journey. It has recently been updated to reflect changes in marketing practices. However the Buyer’s Journey stages will always remain consistent, regardless of how technology changes. A while back, I wrote […]
How to Find the Perfect Target Audience for Your Business
This blog post was originally published on September 16th, 2019. While all of the information here is still relevant, I have recently updated this post with additional information on using AI to find your target audience. One of the most common problems for any business owner is narrowing down your target audience. Our instinct is […]
How to Make More Sales Without Feeling “Salesy”
This post was originally published September 2nd, 2019, after I had returned from a sales conference in Toronto. It has been updated to reflect changes in sales and marketing since then, to help you make more sales in our increasingly AI-driven world. It feels like AI is taking over the world. We’re all seeing more […]
Why Authenticity in Marketing Matters in Today’s Crazy Digital and IRL World
Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
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