FTR:Before becoming an email marketing strategist, Tanya spent decades as a professional actor. The stage turned out to be excellent training for marketing and copywriting. Acting teaches you to inhabit and express someone else’s experience completely. Her services include strategy, automation, and copy, with a particular focus on the weekly owner-written nurture email as the […]

A mentor of mine once said something that really resonated with me. “The most important email every week isn’t the one you read, it’s the one you write.” Obviously, as an advocate of weekly nurture emails, I agree! When you write to your email subscribers every week, you’re creating a habit for yourself, and them, […]

I was recently in a meeting where one of the participants complained about a loss of jobs because of AI. This person’s business is teaching young people, primarily teenagers and college students, about investing and the way Wall Street works. Their complaint was that AI is taking all of the entry-level jobs at investment companies, […]

Have you ever arrived at a meeting or a party where everyone already knew each other and no one bothered to introduce themselves to you? Take a moment to remember what that was like, if you’ve had this experience. Or if you haven’t, think about how you would react. It would be kind of weird, […]

When was the last time you got a real welcome from a business? You know, the kind where you were made to feel special, like you were already part of a family or community. Where you walked in and felt so at home, you knew straight away that you’d be back again and again? Perhaps […]