I firmly believe that every company, regardless of size, should have a style guide. This may sound like an extra layer of work that small businesses really don’t need to deal with at “this stage,” but I disagree. It’s better to establish a style guide now, while you’re creating your voice and brand. If you […]
Yes, You Can Collect Unemployment Benefits While Starting Your Own Business
I know, crazy, right? Up until last week, I thought so too. But as of last Tuesday, (as I mentioned in my last post) I am officially enrolled in the CLIMB program here in Minnesota. CLIMB stands for “Converting Layoffs Into Minnesota Businesses.” The program pays enrollees to work on their own businesses for at […]
6 in 6 Freelance Copywriter Progress Report – 2 Months
2 months in and I’m still reservedly thinking this freelance copywriter thing can work. This month hasn’t been as wonderful as I would have liked, but things are still heading in the right direction. This has been a bad news – good news month. So I may as well start with the bad news. Projects […]
How to Identify Your Target Audience in 3 Easy Steps (And Save Yourself Thousands of Dollars on Advertising)
Who are you talking to? I’m completely serious here. Who are you talking to with your marketing? Do you have a target audience or are you just throwing money away trying to hit anyone and everyone you possibly can? I am astonished by how many small business owners and entrepreneurs create a product or service […]
Time is Short – Follow Your Dreams
I was going to write something lofty and important about being a full-time freelance copywriter or small business person this week. Something that should have helped others to start or run their own small businesses. But yesterday morning, a Minnesota Icon died. Out of the blue. Just in case you haven’t turned on the news […]