I’ve decided to start a semi-regular blog post category of small business tools and resources for small business owners. (We need to stick together, after all.) Eventually, all of these recommendations will be added to a Resources page. But for now, I’m going to start with this short list. These are the tools I feel […]
4 Excellent Reasons to Use More Landing Pages on Your Website
Everyone’s talking about landing pages these days. You must have a landing page. You must have several landing pages. Your landing pages should be optimized. On and on and on. Fact is, they’re right. Landing pages are important to your business, and they are a great tool to attract site visitors, give them information and […]
6-in-6 Freelance Copywriter Progress Report – 6 Months
Good heavens! I was so excited by the video post I wrote last week, I totally forgot to write my monthly freelance copywriter update. So here we are at the sixth month since I started this blog and this process of becoming a full-time freelance copywriter. It’s been a very interesting journey so far. (The […]
You Need to Use Video Marketing to Promote Your Business – Now!
I have a secret identity. (Shhhh. I’ll tell you, but don’t tell anyone else!) Along with being a professional copywriter and marketing consultant, I’m also a professional musician. I play the harp (yes, the kind that angels play) and I used to tour with a Celtic band called The Muses. I don’t play anywhere near […]
Why You Need to Use Social Proof in Your Marketing
When was the last time you researched something you wanted to buy? If you’re like me, you probably do some online research for price, reliability, comfort, or whatever other features you consider important. Then you ask your friends. You look for social proof that you’re making the right decision, before you make it. I usually […]
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