FTR: Being on an email list isn’t just good for the business sending the emails. It delivers real value to the people reading them. This week, we’re looking at five specific benefits your subscribers get from hearing from you regularly, and why understanding those benefits makes it easier for you to write those weekly nurture […]

FTR: Gmail’s new AI is quietly deciding which emails your subscribers actually see, and the rules changed faster than most marketers realized. Here’s exactly what’s shifting and how to make sure your emails keep landing in the Primary tab. AI is taking over your inbox whether you like it or not. For email marketers, this […]

It’s time for another update on this ongoing newsletter project. Considering it’s been 4 months since my last update, it’s definitely time. To be fair, I did say it would be monthly-ish. However, it has been 6 months since I started the Email Marketing Ecosystem newsletter and I can honestly say that the slow but […]

FTR:Conscious email marketing means treating every subscriber as a person you’re in a relationship with, not a lead to be converted. When you consistently deliver value, respect your subscribers’ attention, and sell honestly, your email marketing becomes a reflection of your business values. Your customers buy because they trust and appreciate you because you value […]

My mom was in the hospital last week. She’s fine, she’s home. She’s been having some health issues that we’ve been working on. She’s had several procedures to fix the issues, but it was bad enough that we took her to the ER. While there, I started a totally different version of this week’s issue […]