Every business needs a good content marketing strategy. Most businesses decide that their strategy is to sell their products with their content. This floods the internet with billions of articles about everything from hair brushes to online courses, and these articles are boring. They don’t give you good SEO results and they don’t sell your […]
Reflecting on 2016 as a Small Business Owner
2016 was a year of transformation for me. I lost a “real job,” left the corporate world, and now I’m a small business owner working for myself. That’s a lot to handle in one year. So, I’m taking a moment to look back and see what I’ve accomplished for my small business in the last […]
Holiday Greetings from My Small Business to Yours!
Good Yule. Happy Saturnailia. Happy Hanukah. Merry Christmas. Happy Kwanzaa. Happy Boxing Day. Happy Festivus. If I missed your particular winter holiday or festival of lights, I apologize and wish you happy day for it. This is a ridiculously short blog post to wish you Season’s Greetings and Happy Holidays. I hope your small business […]
6-in-6 Freelance Copywriter Report – 9 Months
Aaaahhh!!!! I can’t believe the end of the year is staring me in the face! How did it get to be December so quickly? This means it’s been 9 months since I started my freelance copywriter business, this blog and this challenge. I can honestly say, it’s been a wild ride, and I wouldn’t trade […]
Readability Statistics – One of My Favorite Copywriting Tools
I’m sure I’ve raved about this tool before, because I use it all the time. But the readability statistics tool in Microsoft Word is far and away one of my very favorite copywriting tools. Yes, this is geeky and silly. But honestly, if you want to write good, easy-to-understand, high-converting copy, turn on the readability […]
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