I’m sure I’ve raved about this tool before, because I use it all the time. But the readability statistics tool in Microsoft Word is far and away one of my very favorite copywriting tools. Yes, this is geeky and silly. But honestly, if you want to write good, easy-to-understand, high-converting copy, turn on the readability […]
A Sincere Message of Thanks from This Freelance Copywriter
The rum raisin apple pie is in the oven; the pumpkin crab bisque is cooling and I’ll be having Thanksgiving dinner with my family. But I wanted to take a moment to say a profound thank you to all of you. Thanks so much to all of you for following me on this crazy freelance […]
6-in-6 Freelance Copywriter Report – 8 Months
Things have calmed down, yet gotten much busier since last month’s post. My life as a freelance copywriter continues to progress well, which makes me incredibly happy. I haven’t reached my official goal yet, but I’m getting closer. I ended up creating landing pages and copy for an event launch for one of my new […]
3 Excellent Reasons to Follow Up with Current and Prospective Customers (and How to Do it)
I got a great compliment from a prospective customer the other day, a fellow named Adam Katz. I called him for our initial consultation, right on time. He answered the phone and commented on my punctuality. Then he said, “I’m very impressed by your marketing and your follow-up.” This was very nice to hear, because […]
How to Build a Lasting Customer Relationship – What I Learned from 3 Marketing Experts During 2 Conferences Last Week
I’ve spent the last few days trying to process everything I learned during the two conferences I attended last week. There was a lot of information thrown at me. But one point that came across quite clearly was, you need to build a strong customer relationship. Let’s face it. We all hate the emails, sales […]
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