Okay, I’ll confess, this post is a bit off the beaten track. My friend and former colleague, Kat Von Rohr, gave me the idea for this post. She mentioned that she did a Google search for “Leadpages copywriter” and my listing as a Leadpages Conversion Marketing Certified Professional came up on the first page. Yeah, […]
My 3 Favorite Business Tools to Help with Productivity
One of the biggest hurdles to overcome when running your own business is finding the time to do all the stuff that it takes to run your business. The day-to-day work can be overwhelming. Fortunately, there are a lot of companies that create business tools to make it easier for us small business owners to […]
How to Create Your Elevator Speech in 4 Easy Steps
If you’ve ever been in a business course or a course on learning how to ace your next interview, you’ve probably heard of the elevator speech. It’s that 2 to 3 sentence speech that you rattle off to someone you meet, that explains what you do. Ideally, it’s a concise speech that you can rattle […]
6-in-6 Freelance Copywriter Report – 10 Months
In case I haven’t said it to you, Happy New Year! It’s January, 2017, month 10 of my freelance copywriter life. Here in Minnesota, it means snow and cold. It’s the time of year when we all find as many things to do indoors as possible, and wear as many clothes as possible to get […]
Finding Your “Why” – The Key to Creating Your Content Marketing Strategy
Every business needs a good content marketing strategy. Most businesses decide that their strategy is to sell their products with their content. This floods the internet with billions of articles about everything from hair brushes to online courses, and these articles are boring. They don’t give you good SEO results and they don’t sell your […]
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