When last we left our hero, you were continuing to act as their mentor by giving them further guidance to complete their journey and reach their goals. This stage of the buyer’s journey matters to your marketing, but most of the marketing buyer’s journey guides don’t pay a lot of attention to it. This is […]
Your Buyer’s Journey Content Needs to Keep Them Moving Forward
Last week I mentioned that some of your customers will buy your product or service, but never use it. This is a serious problem for you and for them. You want them to complete their buyer’s journey and reach their goal of success in solving their problem and achieve the transformation they’re looking for in […]
Helping Your Hero Find the Most Awareness Stage of the Buyer’s Journey
Okay, your hero has discovered they have a problem and have launched themselves on an epic journey to find a solution. They’ve met their mentor (you) who has given them a gift to help them get a small, quick win along the way. You’ve urged them to move forward in their buyer’s journey, guiding them […]
Using Your Buyer’s Journey Funnel to Keep Your Hero Moving Forward
Last week I introduced the concept of the mentor (as you) being the person who gives the hero (your potential customer) a gift. Now, we move to the next stage in the buyer’s journey funnel, where you, as the mentor, guide the hero, your potential customer, along on their journey to find the solution to […]
The Next Stage of the Buyer’s Journey: Meeting the Mentor (That’s You)
Last week I talked about the first two stages of the buyer’s journey. To recap quickly, in the first stage, your buyer is completely unaware they even have a problem. They are blissfully living their life and nothing can seem farther from their mind. In the second stage, they become what is referred to as […]
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