Ah, the elusive high email open rate. That number that every email marketer and business owner wants so desperately to increase. When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re […]
Where Does Your Audience Hang Out on Social Media?
To grow your audience, you do need to know where to find your audience. Most people in your audience are active on a social media platform (or two, or five). Fortunately for you, this makes social media a great place to find new audience members. Your mission, should you choose to accept it, is to […]
How to Create a Content Calendar You Can Stick To All Year
To stay competitive online these days, your business needs to be producing some sort of content. Some companies produce thousands of posts, articles, emails, etc. a month. Others are lucky to get a blog post, an email and a social media post out in a month. Keeping all of this organized can be challenging, depending […]
The New Year is Days Away – What Are Your Goals for Next Year?
The New Year is traditionally a time to get a fresh start, make changes for the better and plan for the future. And all that stuff.
Happy Holidays to My Fellow Business Owners and Entrepreneurs
This is a ridiculously short blog post to wish you a very happy holiday season, whatever you celebrate. I hope you get to spend it surrounded by those you love. If you prefer, I hope you get to spend it cuddled up in a bunch of blankets, with your pets (if you have them) and […]
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