Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

People Have to Find You to Be Able to Join Your Email List

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Everyone wants to build an email list. It’s an integral part of growing your business.

Many businesses don’t focus enough on this important task, which leaves them in the lurch when it comes to leveraging their current customers and nurturing potential customers.

Here’s an important question: Do you make it easy for people to join your email list?

Because if you don’t make it blatantly obvious, they won’t.

And if you don’t give them a reason to join, they won’t.

Here are some simple ways to drive traffic to the landing page you’re using to build your email list and some methods to make it blatantly obvious to your audience that you want them to join.

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The 5 Components You Must Include to Build a High-Converting Landing Page

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A complaint I hear regularly from business owners is, “I tried creating a lead generation funnel but it didn’t convert.”

When I ask about the different steps in their funnel, the problem is usually their landing page.

This is one of those pieces of your funnel that seems like it should be really easy, but there is enough technique to it that you do have to know what you’re doing to make it work.

I know. It really shouldn’t be that confusing.

And it isn’t if you know what you need to include to have a high-converting landing page.

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How to Attract and Convert Your Ideal Audience with the Perfect Lead Magnet

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Last week I talked about the end of your lead generation funnel, the welcome sequence emails.

(Well, okay, I talked about templates and gave you a set of welcome sequence email templates.)

This week I want to look closer to the beginning of your lead generation funnel.

The lead magnet or opt-in bribe.

This is the piece of information you offer in trade for someone’s email address.

And in order for it to attract your ideal audience, it needs to be something they actually want.

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Why Automating Your Business Can Make it More Human

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As a small business owner, you probably feel like you have to do it all.

This is one of the traps we tend to fall into. It’s our business, therefore it’s our responsibility. (Whatever “it” is.)

However, in this wonderful technological era of ours, there are so many wonderful business automation tools out there that you can use to make your business more efficient and effective.

I know “automation” is a hot-button topic right now, with so many complaints of automation taking away jobs in some sectors. But it’s also really important to your business.

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Get a Better Conversion Rate When You Explain the Features and Benefits of Your Product or Service

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I originally presented this as a talk on features and benefits to the Learn to Blog Influencer Society. It’s such a great topic, I decided to share it again here on my own blog as well. I’ve covered this topic in various pieces, but this one brings everything together for you.

You know you want someone to take an action once they’ve found you, whether it’s via a blog post, a website, or visiting your brick and mortar store. That “action” could come in many forms, including:

  • Opting in for your lead magnet or content upgrade.
  • Buying a product or service.
  • Reading another blog post.
  • Leaving a review for you.

The list goes on.

The problem is, no one likes to feel “sold.” No one wants to feel pressured into an action of any kind. It’s sleazy marketing behavior and it can make you, the person doing the pressuring, feel like a slimy used car salesperson.

Eeeewww!

Don’t be that person. Ever.

There’s a much better way to do things. It’s easier, it’s more fun and it’s a much better way to increase your conversion rate.

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