“People never see my emails anyway, why should I bother?” This is one of the many excuses I get from business owners when I ask if they send regular nurture emails to their lists. Usually right after I get a guilty look from them. Sigh… If I had a nickel for every excuse I get […]

“We are dead smack in the middle of an AI Witch Hunt right now.” This was the opening line from one of my favorite email newsletters this weekend, The Digital Contrarian, written by Ryan Levesque. He’s not wrong. We’re all sick of the AI-generated slop showing up everywhere, from our social media feeds to the […]

You don’t need a huge email list to grow your business and make money. There, I said it. And I mean it. I’ll say it again for the folks in the cheap seats. You don’t need a huge email list to grow your business and make money. Really. I know this goes against everything you’ve […]

Have you ever used a writing prompt to get beyond the blank page? They’re really useful, especially when you’re sitting there, staring at your screen, wondering what on earth you can say that is actually worth saying to your subscribers. The point of a writing prompt is to give you somewhere to start. The rest […]

“I already wear too many hats in this business. I can’t add email marketing to that pile.” Sound familiar? I expect it does. Most small business owners feel this way, and with good reason. You’ve Already Got Too Much Going On to Deal with Email Marketing Today’s headline is brought to you by a podcaster […]