Now, we move to the next stage in the buyer’s journey funnel, where you, as the mentor, guide the hero, your potential customer, along on their journey to find the solution to their problem.
How do you do this?
Through email.
[Read more…]The Next Stage of the Buyer’s Journey: Meeting the Mentor (That’s You)
Last week I talked about the first two stages of the buyer’s journey.
To recap quickly, in the first stage, your buyer is completely unaware they even have a problem. They are blissfully living their life and nothing can seem farther from their mind.
In the second stage, they become what is referred to as “problem aware” by the late, great copywriter, Eugene Schwartz. They know they have a problem but have no idea where to find a solution, or even if one exists.
The next stage of the buyer’s journey is incredibly important because it’s going to introduce your ideal customer to you and your product or service as their solution.
[Read more…]Why it is Incredibly Important that You Know Your Audience and How to Talk to Them
I just finished the launch of my new email course, Build a Relationship with Your Audience Through Email.
During this launch, I used a standard framework for promoting the course via my email list. I sent a lot more emails than my usual cadence. (To my credit, I did warn my list there would be more emails.)
Those emails were also much more focused on selling my course and getting people to go to the landing page to sign up. Normally, my emails are informational and have a single link at the bottom with an offer to sign up for a free 30-minute consultation about an upcoming marketing project.
A friend of mine responded to one of my launch emails, concerned that “this wasn’t like me” and “had I been hacked?”
[Read more…]Why Email Nurturing Should Be The Most Important Task on Your Weekly To-Do List
You’ve got an email list. It’s even growing at a steady pace.
Yay you.
You may even have a welcome sequence set up so your new subscribers hear from you over the next few days.
Fantastic.
What happens after that?
(Crickets…)
Yeah, that’s a problem.
[Read more…]15 Lead Magnet Ideas that Will Grab Your Audience’s Attention and Get Them to Opt In
A few weeks ago, I wrote a long post about what goes into the perfect lead magnet.
In that post, I gave you a bunch of lead magnet ideas but there wasn’t a lot of detail. Today, I’m going to give you a more detailed look at types of lead magnets and what goes into them.
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