Copywriter | Marketing & Optimization Consultant | Customer Advocate
Yes, I know, it’s a stretch. But we’re living in crazy times and I’ve had this idea on my mind for a while now. Since we’re all in captivity (and staying safe and healthy, I hope), I am going to go out on a limb and compare your customer retention strategy to playing fetch with my cat.
Why?
Because it’s fun, I get to share cute cat pictures and I get to be silly every once in a while.
Here we go…
[Read more…]This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all about how to avoid having your emails land in the Gmail promotions tab.
The dreaded Gmail promotions tab. Where perfectly good emails go to languish until, by luck, they’re found and read, or not.
This is the last place you want your emails to your subscribers to end up. The open rates for emails in the Gmail promotions tab are dismal.
Fortunately, there are a few ways to avoid the Gmail promotions tab.
[Read more…]Let’s face it. We’re in the middle of a global crisis at the moment.
Because of this, I’ve been flooded with emails from companies trying to reassure me that they’re “on top of the situation” and they care about me as their customer.
This is probably true. I do pay many of them money and they want to make sure that keeps happening. But really, this is all about customer perception.
My question for you is, how do your customers see your business and are you happy with what they see?
[Read more…]Everyone claims email is dead.
And yet, people subscribe to email lists every day.
Your email subscribers opted into your list for a reason. They’re interested in what you have to say and what you have to offer.
Why aren’t you giving them what they want?
[Read more…]I know, I know. I go on and on about getting your marketing message right. That’s because it’s so important!
Anyone who sees your marketing, whether it’s online or off, wants to know they’re in the right place. They want to feel like you “get” them. That you can solve their problem and that you care about solving their problem. Even to the point that they feel like you care about them, even though you’ve never met.
You can convey some of that with design and some of it will be in your targeting, if you run ads.
But your primary delivery system will be your marketing message. The words that convince your potential customer that your solution is the perfect one to solve their problem.
Yes. I’m biased. I’m a copywriter. Words are my thing.
There are three key points you need to include in your marketing message to prove your case to your potential customers.
[Read more…]
