There are plenty of marketing channels out there these days. Social media ads, PPC ads, display ads, direct response, print ads (yes, that’s still a thing), blogging, billboards, the list goes on and on. Yet, through all of the technological advances and new platforms, email marketing has remained a consistent, profitable and useful way to […]
How to Re-Engage Email Subscribers with a Simple Warm-Up Sequence
My last several blog posts have been about why you need to re-engage email subscribers who have stopped reading your emails. However, you can’t just throw people right back into your standard email sequence. Well… you can, but you might piss them off and cause them to unsubscribe, which means all your re-engagement efforts would […]
How to Write the Perfect Copy for Your Re-Engagement Email Campaigns
You know you have a bunch of unengaged subscribers on your list. These people haven’t opened an email in the last 60-90 days. You also know that re-engagement email campaigns are an effective way to win some of these people back. What do you say to these people to convince them to start opening your […]
Why Brand Activism is Important to Your Business and How to Use it For the Greater Good
I went to a Ventura County Blackout protest here yesterday. It was awesome! Thousands of people of all ages, races, colors, beliefs, you name it, were there to support the Black community and say that police violence toward Black people must end now. This may seem like an odd way to start a blog post […]
Why You Need an Effective Re-Engagement Email Campaign
The whole point of having an email list and writing to your subscribers regularly is to convert those subscribers into customers. You do that by building a relationship with your subscribers, so they see your business as a trusted authority and your products and services as the solution to their problem. In any relationship, you […]
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