Copywriter | Marketing & Optimization Consultant | Customer Advocate
You have two different types of subscribers on your email list. The folks who open your emails with some regularity and the folks who never open your emails at all.
I realize that each of those email addresses are hard-won. The problem is, the folks who never open your emails may be inadvertently harming your entire list.
Which is why you need a re-engagement email strategy, so you can get those folks back on board, or remove them from your list.
[Read more…]Did you know there’s money that may be going missing in your business?
That’s a fabulous thing for any business owner to hear. “Wait, there’s money that I’m missing, that I shouldn’t let disappear? Where can I find it?”
That money is in your email list.
If you haven’t been emailing your subscribers regularly, that’s where you’re missing out. Your potential customers are disappearing and taking their money with them.
[Read more…]“Build an email list, it will help grow your business.” That’s what all the marketing gurus say. (Okay, I say it too, but I’m not a guru.)
And yes, you should have an email list.
But if you don’t use that email list properly, it’s not going to help your business.
And you’ll have wasted a lot of time, money and effort building it.
Your email list has a lot of value for your business. More than you probably realize.
[Read more…]When was the last time you emailed your subscribers?
Last week? Last month? Last year? Never?
Trust me, I get it.
Emailing your list regularly can be hard.
It takes time. It takes thought. You have to figure out what to write.
And you have to do it over and over and over.
Here’s the problem.
If you stop, you’re wasting all the time, energy and money you put into building that list.
Don’t abandon those subscribers. Instead, apologize in a re-engagement email, promise to do better and move forward with a plan for a regular email cadence.
[Read more…]This is a crazy time. There is no other way to say it. Despite this fact, there are a lot of good business resources out there for people who have lost jobs or whose businesses are threatened by the Covid-19 pandemic.
I originally started my copywriting business after I was laid off from a full-time job. This seems like an appropriate time to revisit some of that information and add a bit more to it.
The following is a list of some helpful business resources and resources for individuals to help you get through the craziness so you can come out the other side and keep moving forward.
Please note, this is NOT an exhaustive list. I recommend searching for additional resources if you need them. Also, I have not vetted any of these lists or programs. Please do your due diligence before applying for anything so you don’t end up on the wrong side of a scam.
[Read more…]
