Last week I started a series on how to make your email marketing strategy more effective. That first post covered the overall strategy. This week, we delve into the first of several tools you can use to increase your open rate and get more people to buy: email personalization. There is a long-running debate over […]
An Email Marketing Strategy Any Business Owner Can Use to Get New Customers
I’m sure you’ve heard this a thousand times before but you should use email as part of your overall marketing strategy. Everyone will tell you this, especially me. But that’s not enough. What you really need is an email marketing strategy you can implement quickly and easily, so you can grow your email list, get […]
What Does the Coming Year Hold for Your Business?
I think we will all be incredibly happy to put 2020 behind us in a few days. It’s been a rough year for businesses, not to mention the entire world. Unless you’re Jeff Bezos of Amazon, Eric Yuan of Zoom or some other tech giant who has benefitted immensely from the general chaos this year. […]
Wishing You Happy Holidays and a Bright, Wonderful New Year
Happy Holidays from me and Irusan! (You can see him sniffing the tree in the right lower side of the picture.) This is my traditional, very short holiday blog post to wish you and yours a wonderful holiday season, whichever you partake in, and a fabulous new year. Let’s face it, 2020 has thrown wrenches […]
Use Email Marketing Tags to Organize Your Email List
Have you ever opened your ESP or CRM and wondered where on earth all these subscribers came from and how they found you in the first place? This is what happens when you don’t use email marketing tags to keep track of your subscribers and customers. Unfortunately, it’s easy to let your email list become […]
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