Everyone is up in arms about how artificial intelligence (AI) is taking over marketing and copywriters and marketers are going to lose their jobs or become obsolete. Yeah yeah yeah yeah…. All of this came to a head when ChatGPT became the big story last December and everyone was predicting it would change the way […]
7 Simple Tips to Help You Write Weekly Nurture Emails
The whole point of growing your email list is to send emails to your subscribers, right? Most business owners start out with the best of intentions once they see those new leads rolling in, but when they sit down to write those weekly nurture emails and they’re faced with a blank page…. Well… Maybe this […]
The Top 5 Reasons You’re Scared to Email Your List
One of the questions I am regularly asked is, “how often should you email your list?” My standard answer is, “Once a week is a good email frequency. Send more nurture emails if you’re willing to put in the time and effort.” Unfortunately, I find that a lot of business owners really want to email […]
Apple iOS 15 Updates Make Email Click-Through Rates Your Primary Metric
I’ve said it before, I’ll say it again… Email is not dead. It’s not even badly wounded. It is changing, due to the Apple iOS 15 update and will probably change again because of further updates by Apple and Google. The main change is that your most important metric is now your email click through […]
Apple iOS Updates Explode Email Open Rates – And How This Affects You
Apple’s new commitment to privacy has destroyed email open rates as a useful metric in email marketing. While the Apple user in me appreciates the protection of my data, the marketer in me is grinding my teeth in frustration. In September of 2021, Apple released iOS 15, which includes Mail Privacy Protection. To quote Apple’s […]
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