“I never know what to say” is the most common complaint I get from business owners who have a hard time writing nurture emails regularly. To be fair, everyone wants to be able to write an email fast. When you’re running a business, you’ve got a billion things going on at once. You don’t have […]
How to Break One Long Email Into a Series of Emails
A common question I get from business owners is, “What do I do when I have too much to say in one email?” As someone who tends to ramble on in emails, I feel your pain. It’s easy to do, especially when you’re in a rush and don’t want to take the time to edit […]
5 Simple Tips to Keep Your Subscribers Engaged and Happy, So They Never Click the Unsubscribe Link
Ah, the dreaded unsubscribe link. You’re required to add it to every email, but you desperately want to avoid anyone seeing it, much less clicking on it. How do you keep your new (and current) subscribers engaged, so they’re always happy to see your emails in their inboxes?
How to Write an Email Nurture Campaign that Gets Opened, Read and Acted On
Those weekly emails that give you the new list of specials at your favorite coffee shop. The friendly emails that keep coming after you download a lead magnet or “freebie” from a business. That daily reminder you haven’t logged into the software you enrolled in to get their free trial. These are all examples of […]
Why a Conversational Writing Style Makes Your Subscribers Eager to Read Your Emails
When you open an email, do you want to feel like you’re being lectured to by a speaker at a podium or do you want to feel like you’re talking to your best friend? Most of us want to feel like we’re talking to our best friend. I know I do. Unfortunately, a lot of […]
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