I have been writing since I was able to put pencil to paper. I love words and stories because I have always understood the power they have.
I am an American Writers & Artists Inc. (AWAI) trained persuasive web and SEO copywriter. My training and certifications include:
- Dan Kennedy Certified Copywriter for Info-Marketing
- Content Mastery (Brian Clark of Copyblogger)
- Web Copywriting 2.0
- Circle of Success
- Professional Writer’s Alliance
- Accelerated Program for Six-Figure Copywriting
I have freelanced for companies like Forbes, Warp 9 Inc. and Zin Marketing, and the list continues to grow.
I worked as a copywriter for LeadPages® a leader in the digital marketing and landing page template creation sphere. While there, I headed up the creation of their Marketing Library, contributed regularly to their blog (samples can be found here), wrote sales and promotion landing pages, template copy, affiliate swipe copy, emails, promotional copy and more.
I was a web copywriter for FindLaw, a division of Thomson Reuters that specializes in marketing for lawyers. While there, I wrote the content for well over 100 websites. I worked extensively with search engine optimization (SEO) copywriting.
I was also a member of the Content/SEO Working Group. Our group’s mission was to help our colleagues understand how copywriting and SEO work together to convert visitors into leads for our clients. I developed and presented the trainings on linking and keywords.
In addition to all of this, I have been a professional actor and musician since I was 8 years old and I have a BA in creative writing and theater.
What does this mean for you as my client? It means I know how to get inside the heads of your potential customers. I can figure out what drives them, learn their deepest fears and figure out what will make them respond positively to your product or service.
Marketing and Optimization Consultant
For many years, I have worked as a Creative Consumer™ for an Ideation company in Minnesota. Every time I work with them, I learn more about creating successful marketing campaigns. Through this company, I work with Madison Avenue marketing firms and major international corporations on everything from ad campaigns to product creation.
I can help you position your company so you are attracting the right audience and converting that audience into customers or leads by:
- Using SEO copywriting that appeals to your potential customers
- Optimizing your site so the search engines find it
- Growing your email list
- Creating or optimizing your sales funnel so it is always full of new and returning customers.
- Optimizing your offers so they’re attracting the right audience and giving you the best ROI
Everyone and their brother is all about customer conversion these days. It is the fine art of persuading someone who visits your site to buy something. To convert that person into a customer. To do that, you really need a customer advocate.
“What on earth does customer advocate mean?” I hear you cry.
It means that my primary interest when working on your project is to make your company, product or service accessible, useful and appealing to your potential customers. You may be my client, but for the best possible customer conversion, I need to make sure your customers understand everything on your website or within your marketing campaign. Why? Because this makes them want what you have to offer.
My job is to make sure your potential customers get the information they want and the push they need to become buying customers, not just site visitors. This will increase your ROI by giving your customers what they want.
To learn more about what I do or if you have questions, please contact me so we can talk.